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Same Author Name Articles
【With the same author name:【Bao Jiaxin】 Found 1 articles】
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| F270
Coalition Loyalty Programs: A Literature Review and Prospects
Kang Jun
,
Bao Jiaxin
,
Jiang Lin
Coalition loyalty programs, compared with traditional standalone loyalty programs, represent an innovative customer relationship management tool. It is also known as loyalty program partne...
First published at: Apr 01, 2019
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ESI
doi:
10.16538/j.cnki.fem.2019.04.007
Foreign Economics & Management
, Vol. 41, Issue 04
, pp. 85 - 97
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Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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